Team players
We built Unbox to give global brands the clarity, confidence and control they need to thrive on the world’s fastest-growing commerce channel.
Founders, Hugo Soul and Michael Coombs
We know how social commerce is transforming the way shoppers discover and buy products. We also know how complex, messy and risky it is for enterprise brands to navigate, and succeed.
Unbox was founded by former TikTok Shop leaders to give global brands the tools, support and confidence they need to scale social commerce as a serious growth channel.
Our team
Our expert team is made up of social commerce operators, AI experts, and product leaders.
Basil Woods
Founding ML Engineer
Alastair Hardie
Head of Product Strategy
Tiffany Tuor
Founding AI Scientist
Ted Bennett
Full Stack Engineer
Rike Tetz
Founders' Chief of Staff
Nick McCarthy
Founding Product Designer
Michael Long
Director of Engineering
Michael Coombs
Founder & COO
Hugo Soul
Founder & CEO